Reports, RPM and Getting Paid

The metrics that matter

• Page RPM – earnings per 1,000 page views; the best single measure of how well a page monetises.
• Impressions and clicks – how often ads showed and were clicked.
• CTR – click-through rate; and CPC – what each click paid.

Compare RPM across pages to see which content earns, then make more like it.

The payment process

AdSense pays monthly, but with two gates:

• Verification PIN: once you reach a small balance, Google mails a PIN to your address; you enter it to verify you.
• Payment threshold: you are paid only after your balance passes the threshold (commonly $100 or local equivalent) at the end of a month.

Add your bank details and complete the tax info so payments are not held.

Lifting revenue the safe way

• Write more of whatever your high-RPM pages cover.
• Improve page speed and mobile experience – faster pages show more ads and rank better.
• Grow organic traffic with SEO (see the SEO course) rather than chasing clicks.
• Test a few placements, but never at the cost of the reading experience.

Key points

• Watch page RPM to find what earns, then double down on it.
• Verify your address by PIN and clear the payout threshold to get paid.
• More quality traffic and faster pages beat aggressive ad stuffing.
• Grow with SEO, not with risky click tactics.