Blog and SEO Writing Workflow
Brief Before Draft
Give Claude the keyword, the reader, the intent (learn, compare, buy) and the outline before asking for a single word. Good briefs produce good drafts; vague prompts produce filler.
Practical Workflow
Generate the outline first and fix it yourself. Draft section by section so each part stays focused. Then run dedicated passes: simplify sentences, add examples, check that every H2 answers the heading. Finish with meta title and description under length limits.
Keep Your Voice
Paste two of your own paragraphs and ask Claude to match the tone. Always edit the draft yourself: add opinions, stories and specifics only you know. That is the part Google and readers actually reward.