SEO Tutorial

What SEO is Search Engine Optimisation (SEO) is the work of helping your pages rank higher in the organic (unpaid) results of search engines like Google. Higher rankings mean more ...

Start with the searcher, not the keyword Good keyword research begins with search intent – what the person actually wants. Four broad types: Informational: "what is docker" ...

Title tag and meta description The title tag is the biggest on-page signal and the blue link users click in results. Put the primary keyword near the front, keep it under ~60 ...

Speed and Core Web Vitals Google measures real-world experience with Core Web Vitals : loading (LCP), interactivity (INP) and visual stability (CLS). Faster, stable pages rank ...

Why backlinks matter A backlink is a link from another site to yours. Search engines treat links as votes of confidence: pages with more high-quality, relevant links tend to rank ...

Google Search Console Search Console is the free, essential tool from Google. It shows the queries you appear for, your impressions , clicks , average position and CTR, plus ...